Alan Ai steps down as Onvo president
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NIO is currently setting up two new brands for electric cars, to appeal to families and customers who want smaller cars and have smaller budgets. Firefly starts in 2025, but the initial situation is difficult, because NIO seems to have already failed with Onvo, the first sub-brand. Although Onvo is still in the top 10 of the "new car brands" in China in the first quarter of 2025, it is not enough. Xiaomi is eternally far behind, offering a actua…
Chief of Nio’s Brand Onvo Steps Down Amid Missed Sales Targets
Written by Cláudio Afonso | LinkedIn | X Alan Ai, head of Nio’s mass-market sub-brand Onvo, has stepped down as the family-focused marque continues to struggle with weak demand for its debut SUV and a wave of canceled orders at the end of 2024. Ai had previously pledged to resign if Onvo failed to meet aggressive delivery targets of 10,000 units in December, 16,000 in January, and 20,000 in March. At the time, he expressed confidence that the br…
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