Airtel, Google Reunite to Roll Out RCS Messaging in India

Airtel, Google reunite to roll out RCS messaging in India

Bharti Airtel has partnered with Google to offer Rich Communication Services (RCS) messaging, a move that brings all major Indian telcos on board. This collaboration, following Airtel's previous concerns about spam, will see messages charged at Rs 0.11 with an 80:20 revenue share. The pact aims to bolster competition against platforms like WhatsApp in the business messaging sector.

Airtel partners with Google to launch RCS messaging in India

Bharti Airtel has teamed up with Google to introduce Rich Communication Services (RCS) messaging in India, aiming to compete with platforms like WhatsApp.

Why did Bharti Airtel, Google join hands to roll out RCS messaging in India after months of hesitation?

Though Reliance Jio and Vodafone-Idea have already signed agreements to enable RCS on their networks, Airtel had been reluctant for a year.

Why Airtel Went with Google RCS After Declining Apple

Bharti Airtel, the second-largest telecom operator in India, went ahead with RCS (Rich Communication Services) from Google recently, as per reports. This marks a singificant shift from the telco’s stance of not adopting RCS due to spam concerns. RCS is a separate layer of encrypted communication as compared to what the telcos offer. So when Jio partnered with Apple for enabling RCS, it was asked why is Airtel not doing the same? Airtel’s stance …

Airtel Reportedly Partners With Google to Launch RCS Messaging for Users in India

Bharti Airtel has reportedly partnered with Google to roll out RCS messaging on its network. According to a report, Airtel will soon offer RCS using Google’s platform and has agreed to a revenue-sharing model. Under this deal, Airtel will charge Rs. 0.11 per RCS message, with an 80:20 revenue share agreement between Airtel and Google.

Airtel prepares to launch RCS with Google

Bharti Airtel is finalising talks with Google to launch Rich Communication Services (RCS), the last of India’s three major mobile players to partner with the US search giant to offer the enhanced communications tool, The Economic Times (ET) reported. The operator, the second-largest in India by subscribers, previously declined to introduce RCS due to concerns over spam. The newspaper wrote Google recently agreed to integrate RCS with Airtel’s AI…