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Air Madagascar: the Renaissance or the Return of Old Demons?
Summary by Madagascar-tribune.com
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Chronicle of an upset recovery — Episode 1 Thierry de Bailleul — Former Managing Director of Madagascar Airlines On 31 October, the return of Air Madagascar was celebrated with great pomp. National pride, renaissance, reconquest: the big words dressed the operation. Behind the staging, a completely different reality Change of brand requires only a decision by the board of directors, not a restructuring of several tens of millions of dollars. (..…
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