US EditionTake-Two CEO: Laughable That AI Could Make A Game Like GTA
Take-Two CEO Strauss Zelnick says AI can boost game asset creation but human creativity remains essential for producing major hits like Grand Theft Auto 6, set for November release.
- Take-Two Interactive CEO Strauss Zelnick dismissed claims that AI tools could create blockbuster hits like Grand Theft Auto 6, calling the notion "laughable" and stating such technology cannot level the playing field against seasoned developers.
- Investor panic hit AAA game companies earlier this year when Google unveiled Project Genie, an AI-powered tool capable of creating interactive 3D experiences, sparking fears the technology threatened traditional publishing business models.
- Zelnick, who supports AI for "mundane office tasks," argued that generating quality assets like those resembling NBA 2K or Red Dead Redemption is possible, but creating hits of that magnitude requires "human creativity."
- The CEO challenged the premise that AI tools democratize hit creation, noting that thousands of mobile games launch yearly yet only a handful succeed, regardless of production speed.
- Take-Two Interactive remains focused on human-led development as it prepares to publish Grand Theft Auto 6 in November, with Zelnick asserting that generative AI cannot replicate the complex creative engagement such major franchises demand.
18 Articles
18 Articles
GTA 6 couldn't be made with AI — that's "laughable," Take-Two boss says
When Google unveiled a new look at its experimental Project Genie generative AI tool earlier this year, AAA game companies like Grand Theft Auto publisher Take-Two Interactive saw their stock prices take a noticeable hit. After all, why would you need thousands of developers to make big, explorable worlds when Google promised that kind of interactivity could be generated with mere text prompts?
'It's a Laughable Notion': AI Can't Generate Hit Games Like GTA 6, Says Take-Two CEO
Strauss Zelnick reiterates doubts about AI's potential.Save for any further delays, Rockstar Games is set to release GTA 6 later this year, and it'll easily become one of the biggest hits of this console generation.The level of anticipation is off the scale; the open world action adventure title will sell by the bucketload. This sort of excitement has been earned over decades of top-quality games from the company, and each one has been painstaki…
“Not even the littlest bit": GTA 6 publisher CEO doesn't think genAI will level the playing field for smaller devs
Hello everybody! A major technology company executive is talking in this, the year 2026, which means it's time for more wrangling about generative AI tools. Take-Two Interactive CEO Strauss Zelnick has spoken at length about why the latest genAI tools aren't going to turn everybody into a game developer and put companies like his out of business, arguing that there are already a lot of ways to hasten or automate bits of game development, used by…
AI Can Assist Game Development But Won't Create Hits, Says Take Two CEO Amid DLSS 5 Backlash
Take-Two Interactive CEO Strauss Zelnick has shared his thoughts on the rise of artificial intelligence (AI) in the gaming industry. In a recent interview, the executive stated that while AI can assist developers in creating content, it is not expected to contribute to the development of blockbuster gaming titles. Zelnick’s comments come at a time when AI adoption in gaming continues to spark debate, especially after criticism around technologie…
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