Why This CTO Believes We’re at the End of the ‘AI Hype Cycle’

Why this CTO believes we’re at the end of the ‘AI hype cycle’

Jakob Østergaard on the importance of awareness in data protection and why we need a new breakthrough in artificial intelligence.

Artificial intelligence promises to revolutionize the way brands operate, but not everything is technology for technology. At the National Marketing Congress 2025 (CNM), presented by Banco Azteca, on May 28 at 10:30 AM, the panel “AI Without the Hype: Building for Service, Not Selling for Scale”, in the Stage Artificial Intelligence, is posed as an honest conversation about what it really means to implement AI in a responsible, creative and valu…