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AI Startup Friend Bets On Foes With $1M NYC Subway Campaign

Friend's $1 million print campaign covers more than 12,000 ads in the NYC subway to promote its AI necklace that listens and interacts with users.

Summary by Adweek
Some subway riders have defaced the posters with phrases like ‘surveillance capitalism,’ ‘stop profiting off loneliness,’ and ‘AI trash.'

5 Articles

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Barstool Sports broke the news in New York, United States on Friday, September 26, 2025.
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