AI search is forcing SEO out of its silo
2 Articles
2 Articles
AI search is forcing SEO out of its silo
Surprise: SEO is not dead. It is just getting a much bigger and different role. As brands invest in AI-led search, whether through GEO, LLMs or other emerging discovery channels, C-suite executives and CMOs are turning their attention back to SEO. But Edge Marketing’s Luke Gosha believes the fundamentals have not changed. In this exclusive interview, Mediaweek sat down with Gosha, Head of Search and AI Strategy at Edge Marketing, ahead of his ap…
The emergence of generative search engines is forcing companies, agencies and platforms to rethink how online visibility is achieved. Classic SEO already coexists with a new discipline, GEO, which is changing the rules of the game For more than two decades, the debate on Internet visibility revolved around a word: Google. Appearing among the first ten organic search results was the ultimate goal of any digital strategy. SEO, optimization for sea…
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