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AI-powered apps can make money, but struggle with long-term retention, new data shows

AI-powered apps monetize better with 52% higher trial-to-paid conversion but face 30% faster churn and 20% higher refund rates than non-AI apps, RevenueCat reports.

Summary by TechCrunch
AI can drive stronger early monetization for apps, but sustaining value remains the challenge, RevenueCat's latest report finds.

5 Articles

A new report based on more than a billion transactions suggests that integrating artificial intelligence into an app can improve early revenue, but does not guarantee lasting relationships with users. Data shows an uncomfortable combination for the business: better conversion and higher value per client, but also more cancellations and refunds. *** AI-driven apps turn evidence into payments 52% better than non-AI-driven ones. Annual retention of…

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TechCrunch broke the news in United States on Tuesday, March 10, 2026.
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