AI is making creative work faster, but not necessarily better

AI is making creative work faster, but not necessarily better

New Delhi: D&AD's 2026 AI & Creativity Report raised concerns over the creative industry's growing reliance on artificial intelligence, warning that gains in speed and efficiency could come at the cost of originality, talent development and long-term creative capability. Published on August 18 and sponsored by Shutterstock Studios, the report drew on responses from 197 creative leaders, including founders, creative directors, executive creative …