AI in TV sound: creative threat or supportive tool? – TVBEurope

AI in TV sound: creative threat or supportive tool? – TVBEurope

Orfeas Boteas, CEO of Krotos, explains why the transparent use of AI in sound can be a powerful support system to set creativity free Source: AI in TV sound: creative threat or supportive tool? – TVBEurope

AI in TV sound: creative threat or supportive tool?

The conversation around AI is everywhere right now — and for those of us working in post production, it’s a conversation that can feel equal parts exciting and unsettling. New AI tools are being introduced at a rapid pace, and with them come valid concerns: will these systems eventually take over creative roles? Are sound designers and editors at risk of being replaced? Orfeas Boteas, CEO of Krotos. Image: . Malcolm Cochrane Photography As someo…