Move over SEO: How AI Is Rewriting the Rules of Digital Marketing

Move over SEO: How AI is rewriting the rules of digital marketing

As AI-powered chatbots replace traditional search engines for information discovery, marketers must shift to new strategies to stay competitive.

How ChatGPT Helps Sites Rank Higher on Search Engines

ChatGPT The modern digital landscape demands speed, personalization, and efficiency. Artificial intelligence (AI), including ChatGPT and neural networks, is no longer a technology of the future — today it is actively being implemented in the creation and promotion of websites. According to McKinsey, 67% of companies are already using AI to automate routine tasks, and in the web industry this figure reaches 82%. In this article we will tell you…

Staying Ahead of the Puck: IAS Sees AI as ‘Lifeblood’, Plays CTV ‘Long Game’ – Beet.TV

Step by step, AI is finding its feet in the digital advertising world. The latest step — protecting brand equity while simultaneously driving performance. IAS is positioning artificial intelligence as central to meeting this challenge, embedding it within its verification and optimization solutions. The goal, according to its chief executive, is to provide advertisers with the clarity needed to ensure every dollar spent contributes effectively t…

AI Chatbots May Be Eroding Google’s Search Business

Investors have grown increasingly concerned that AI chatbots could eventually displace Google Search, which accounts for 55% of parent company Alphabet’s overall revenues.