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AI Becomes Standard in Agency Workflows, with Near Full Industry Adoption
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AI Becomes Standard in Agency Workflows, with Near Full Industry Adoption
Survey from Basis Technologies Reveals Growing Marketer Confidence in AI, Shaping the Future of Digital Advertising and Investment Plans Basis Technologies, the industry’s leading advertising automation platform, announced annual survey results revealing AI is almost at full industry adoption, with 98% of agencies leveraging the technology in their workflows. Additionally, generative AI use at agencies has skyrocketed, with nearly 40% of respond…
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