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Major Retailers and Tech Firms Deploy AI Shopping Tools for Holidays
Retailers and tech firms introduce AI tools offering personalized recommendations, price tracking, and autonomous purchasing to boost holiday online sales, expected to influence $73 billion globally.
- Amazon, Google, Walmart, OpenAI and Microsoft rolled out AI shopping tools for the holiday season to simplify gift buying and boost online sales.
- Companies are racing to create seamless AI-to-purchase flows that keep shoppers in one program rather than redirecting them to retailer websites, bypassing traditional search-bar methods to simplify gift discovery.
- Specific features include Amazon's Rufus auto-buy on price alerts, OpenAI's ChatGPT instant checkout for Etsy sellers and some Shopify merchants, and Google's AI caller plus Google Pay `buy for me`.
- Salesforce estimated AI will influence $73 billion, or 22%, of global sales from the Tuesday before Thanksgiving through Monday after the holiday, but analysts say its impact may be limited this year as shoppers adapt slowly.
- Experts say this is an expansionary moment for technology and commerce, but customer behavior changes slowly and retailers adopting tools will improve agentic AI beyond current chatbots.
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36 Articles
Coverage Details
Total News Sources36
Leaning Left12Leaning Right4Center15Last UpdatedBias Distribution48% Center
Bias Distribution
- 48% of the sources are Center
48% Center
L 39%
C 48%
13%
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