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AI agents will be ‘gatekeepers of loyalty’ in hospitality: study

Summary by ciodive.com
The rise of agentic systems could shift customer loyalty toward algorithms, not hotel brands, according to Florida Atlantic University researchers.

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AI agents will be ‘gatekeepers of loyalty’ in hospitality: study

The rise of artificial intelligence-powered agents could shift customer loyalty toward algorithms, not hotel brands, according to researchers at Florida Atlantic University.

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hoteldive.com broke the news in on Tuesday, September 16, 2025.
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