AI agents poised to take over travel industry

AI agents poised to take over travel industry

Dreaming of going on vacation but not sure where to go? Increasingly the answer—and how to get there, what to eat and where to stay—will come from advanced AI, rather than your old-school travel agent.

An analysis of airlines and the integration of AI

In recent years, the travel industry has witnessed the pivotal role of social media in shaping customer behaviour and preferences, and the airline industry is no exception. With a massive worldwide user base, social media has become a powerful source of inspiration for travellers. While airlines have been more cautious in adopting artificial intelligence compared to other sectors such as travel agencies or hotels, this trend is rapidly changing. …

The direct sale, the eruption of artificial intelligence or the attraction of talent are some of the challenges facing the travel distribution segment at this time. An environment in which the GEA Group, which has a trajectory of more than 30 years and groups together 460 points of sale, puts into value the role of the travel agent and management groups: "We bring value to the distribution, both to the service provider and to the agency", says S…