Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and campaign outcomes.

Hyundai and Innocean Redefine Branded Entertainment with “Night Fishing” at Cannes Lions 2025

At Cannes Lions 2025, one of the most talked-about sessions wasn’t about data or AI—but about a short film that never even mentioned the brand it was promoting. The team behind Hyundai’s “Night Fishing” took the stage to reveal how bold trust, creative restraint, and cinematic vision turned an electric car’s safety cameras into a Grand Prix-winning piece of entertainment. Not an Ad—A Film Christy Lind, Chief Client Officer at Canvas Worldwide, m…

Cannes Lions introduces mandatory AI disclosure & ethics oversight for award submissions

Cannes Lions has announced a new set of regulations aimed at ensuring transparency and ethical use of artificial intelligence in creative work submitted to the festival. The measures, which will apply to future editions, come in response to growing concerns around synthetic media and the manipulation of campaign materials. The updated framework includes mandatory disclosure of AI-generated or AI-assisted content, a compulsory Code of Conduct for…

DM9's Grand Prix Withdrawn by Cannes Lions 2025

30 June 2025 Statement from: Cannes Lions https://www.canneslions.com/news/cannes-lions-statement-dm9-entries-into-cannes-lions-2025 Cannes Lions has confirmed that, after consultation with the entrant company, DM9, the Creative Data Lions Grand Prix winner, ‘Efficient Way to Pay’ for Consul, has been withdrawn. This follows the discovery that AI-generated and manipulated content was used within the case film to simulate real world events and ca…