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Agency-Ghosting: when Customers Go Apart

Summary by horizont.net
Radio silence after the first interview, no feedback after elaborate pitches: Ghosting has long since arrived in B2B everyday life.Frank Müller, founder of the agency Dive in Offenbach, describes how the communication culture has changed – and which strategies agencies can pursue to deal with it.
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horizont.nethorizont.net

Agency-Ghosting: when Customers Go Apart

Radio silence after the first interview, no feedback after elaborate pitches: Ghosting has long since arrived in B2B everyday life.Frank Müller, founder of the agency Dive in Offenbach, describes how the communication culture has changed – and which strategies agencies can pursue to deal with it.

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horizont.net broke the news in on Wednesday, November 26, 2025.
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