What Is Brand Strategy and Why Is It so Vital?

Agency Branding Advice From Comms Leaders

My peers and I have a job most people don’t realize exists—then you tell them, and it makes lots of sense. “Those giant ad agencies with hundreds or thousands of team members, who market the best brands in the world? I do marketing for those agencies.” Which often prompts, “Oh, I get it. You’re like a little ad agency FOR an ad agency.” Sure! Though, like many branding professionals, we’re often labeled according to the medium we work in most. T…

What is brand strategy and why is it so vital?

Taxi Studio's Jamie Watson explains this often overlooked area of branding.