After Toyota, Volkswagen Also Thinks It Has Too Many Models
4 Articles
4 Articles
The automotive giant Volkswagen wants to reduce complexity and focus on fewer models that generate higher quantities.
After Staff Cuts, the VW Group Looks To Reduce "Complexity" and Model Ranges Across All Brands
In a move designed to buffer the largest European carmaker against shifting global demand, escalating trade barriers, and intensifying competition, Volkswagen Group chief exec Oliver Blume has unveiled a sweeping restructuring plan. Speaking at the annual general meeting, Blume detailed an eight-pillar strategic framework that leans on brutal efficiency. Faced with a zero-growth market landscape in major territories, the Wolfsburg-based c... (co…
The aim is to focus on high-volume products, those that are actually selling, rather than keeping alive a multitude of references to poor results. A logic that Toyota had already started to apply to its side, and which now seems to be a school in the industry. Concretely, this means that some models are already disappearing. Audi recently stopped production of the A1 and Q2, Volkswagen ended the Touran, and the T-Roc Cabriolet will be reverenced…
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