After Fan Criticism the BVB Presents New Jersey Sponsor with All Kinds of Irony

The British telecommunications company Vodafone becomes a new sponsor of Borussia Dortmund. The announcement gives the club the opportunity to express critical fan opinions. In particular, they know at BVB how marketing gags can also go completely backwards on jerseys.

The BVB has brought Vodafone into the team as a renowned sponsor. And that with a considerable volume in these times. That's why less is even more this time.

No red: Telko Group Vodafone is the main sponsor of Borussia Dortmund from the coming Bundesliga season. The contract runs "at least five years", according to "picture" Vodafone is to pay 30 million euros per year for it. The Vodafone logo – actually red – appears "out of respect for BVB and its millions of fans" in Schwarz on the jerseys. The main sponsor in the Bundesliga has been Mobil-funk and Internet-provider 1&1, whose contract ends on 30…