US EditionMapfre Invests 70 Million in a Global Brand Change
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7 Articles
Mapfre starts 2026 with a change in its corporate visual identity and makes a 'rebranding' of its brand. The insurer has redefined the three-leaf clover that identifies the group and eliminates the circle to turn it into a 'digital and dynamic logo that gives freshness to the brand and makes it less aggressive', as explained by the company's president, Antonio Huertas, who qualifies the process as a 'death jump triple'. The quoted company has in…
Mapfre Breaks with the 40-Year History of Its Iconic Clover: the Rebranding that Reinvents Its Image
On the afternoon of January 8th, journalists were invited to MAPFRE's headquarters in Madrid for what was being touted as a major event, without knowing exactly what it entailed. The day began with a tour of the Insurance Museum, a nod to the company's legacy and history, and concluded at the Paseo de la Castellana headquarters, where the big news was unveiled: the launch of its new visual identity. We learned about it hours before its prime-tim…
After years of transformation of the business to better respond to customers’ needs and the changing technological and digital context, Mapfre has a new visual identity. Antonio Huertas, president of Mapfre. Photo: Kindness According to information, the company evolves the image it projects to society with a brand renewal that reaffirms the essence of the company, but better transmits its activity in all markets and business units. In this regar…
After years of transformation of the business to better respond to customers’ needs and the changing technological and digital context, Mapfre has a new visual identity. Antonio Huertas, president of Mapfre. Photo: Kindness According to information, the company evolves the image it projects to society with a brand renewal that reaffirms the essence of the company, but better transmits its activity in all markets and business units. In this regar…
MAPFRE has unveiled its new visual identity, a rebranding project that will involve an investment of nearly €70 million and will be rolled out progressively across all its physical and digital assets globally. The presentation included the participation of the company's chairman, Antonio Huertas, along with Eva Piera, Director of External Relations… Origin
The insurance company Mapfre has launched on Thursday a redesign of its corporate and brand identity on a global level, which will be implemented in the different markets and businesses over the next few years, as announced by the company. Investment in rebranding covers about 70 million euros, as explained by the president of the company, Antonio Huertas, in a meeting with the media. This figure includes both the cost of defining the redesign a…
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