Africa: How Football, Smartphones and Mobile Money Drive Youth Sports Betting in Africa
A 2026 survey found 64% of Kenyan respondents and 95% of active bettors used mobile devices to place football bets.
4 Articles
4 Articles
Africa: How Football, Smartphones and Mobile Money Drive Youth Sports Betting in Africa
Analysis - Africa is a multi-billion dollar market for gambling, with a growing number of young people using smartphones to place bets, particularly on football matches. The issue is often framed in terms of addictive behaviour, but that doesn't provide a full picture.
How football, smartphones and mobile money drive youth sports betting in Africa
Africa is a multi-billion dollar market for gambling, with a growing number of young people using smartphones to place bets, particularly on football matches. The issue is often framed in terms of addictive behaviour, but that doesn’t provide a full picture. Franklin Glozah was part of a team of public health researchers who examined existing research across sub-Saharan Africa, identified gaps and proposed a more comprehensive approach to unders…
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