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AFL, Cricket Australia and Supercars Launch on Roblox via Kayo SPORTS Stadium - Ministry of Sport
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AFL, Cricket Australia and Supercars Launch on Roblox via Kayo SPORTS Stadium - Ministry of Sport
Foxtel Media has announced a landmark expansion into the metaverse, launching the Kayo SPORTS Stadium on Roblox. The initiative marks a first-of-its-kind joint venture between Foxtel Media and gaming marketing leader Livewire, with development handled by Gamefam. In a commercial move, the AFL, Cricket Australia, and Supercars have all signed on as inaugural partners to create a unified, family-friendly virtual environment. With data showing that…
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