US EditionAFL Considering Shock New Tournament
- On Monday, AFL chief executive Andrew Dillon confirmed the league is considering an in-season tournament modeled on the NBA Cup as part of a major fixture overhaul.
- In a Gold Coast meeting last week, AFL CEO Andrew Dillon and 19 club CEOs discussed long-term plans, including Tasmania's 2028 entry and a fixture overhaul inspired by the NBA Cup.
- AFL leadership discussed a mid-season tournament modeled on the NBA Cup, offering up to $5 million in prize money and a potential finals spot, as part of a fixture overhaul.
- Industry sources say the AFL's proposed mid-season tournament could generate new sponsorship and broadcast revenue, enhancing fan engagement especially for non-contenders.
- Looking ahead to 2028, the AFL's proposed tournament aims to compete with NRL's State of Origin and the NFL, inspired by the NBA Cup's success in increasing engagement and revenue.
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Sydney Morning HeraldReposted by 
The Age
The AgeAFL considers new mid-season competition in radical fixture shake-up
The AFL is seriously considering an in-season (or mid-season) tournament competition to compete against the State of Origin and alleviate some of the non-competitive bloat heading into the finals season. The format is inspired by the NBA’s in-season tournament
·Sydney, Australia
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‘Fraught with danger’: Legend’s concern with radical ‘AFL Cup’ idea as comp eyes ‘more content’
AFL legend Jason Dunstall believes the creation of a mid-season competition to run within the league’s home-and-away calendar is an idea “fraught with danger” amid a host of concerns.
·Australia
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