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AEO vs SEO: Preparing for AI Search
Answer engine optimization is best defined as a response to digital marketers’ biggest question about AI: “What do we do now?” Instead of customer journeys that begin on search engines like Google, tools like ChatGPT, Perplexity, and Claude represent the new gateways standing between brands and consumers. Answer engines function like concierges or personal shopping assistants, enabling conversational-style interactions that provide a more natura…
2 Articles
2 Articles
AI search engines such as Perplexity or ChatGPT are turning the classic Google search upside down - but what does that mean for SEO, GEO and the visibility of brands on the web?
AEO vs SEO: Preparing for AI Search
Answer engine optimization is best defined as a response to digital marketers’ biggest question about AI: “What do we do now?” Instead of customer journeys that begin on search engines like Google, tools like ChatGPT, Perplexity, and Claude represent the new gateways standing between brands and consumers. Answer engines function like concierges or personal shopping assistants, enabling conversational-style interactions that provide a more natura…
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