Agencies More Sensitive than Brands over Ads Next to News

Marketers back news as ad-safe: 60% say campaigns perform better next to news content

New Delhi: New research from DoubleVerify (DV) indicates that marketers continue to show confidence in news environments, with a majority reporting stronger advertising performance in this category. The study, based on responses from 1,970 marketers worldwide, found that 60% believe inventory placed alongside news content performs better than their campaign baselines. DV said the findings reinforce earlier indications that consumers value brands…

Agencies more sensitive than brands over ads next to news

Agencies are far more concerned than brands with the negative implications of advertising alongside sensitive news stories.This is according to a survey of 1970 global marketers by media platform Double Verify.Despite 60% of marketer respondents claiming that advertising placed in news environments performs better than campaign baselines — with a further 27% saying it performs […]

Advertising in News Outperforms Other Environments, Marketers Say

DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms [...] The post Advertising in News Outperforms Other Environments, Marketers Say appeared first on ExchangeWire.com.

Survey: Advertising in news outperforms other environments

DoubleVerify (DV), a software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and 60 per cent of respondents reported that inventory in news environments outperforms campaign baselines. The research highlights the opportunity that news presents for marketers looking for […]