US EditionAdvertising Campaign: Consumer Centre Hamburg Wins in Court Against Lidl
15 Articles
15 Articles
A court classifies an advertising campaign of the discounter Lidl as misleading. However, the verdict also has consequences for customers. Read here:
500 products should become cheaper, Lidl promised the »greatest price reduction of all time«. Consumer protectors were irritated and sued. The discounter has now lost the process.
Lidl advertising to reduce prices was inadmissible, lack of transparency was criticised.
The Heilbronn District Court sees an error in a Lidl advertisement for the "greatest price reduction of all time". This information was not comprehensible to consumers from the judge's point of view.
The Heilbronn District Court sees an error in a Lidl advertisement for the "greatest price reduction of all time". This information was not comprehensible to consumers from the judge's point of view.
"500 products permanently cheaper" - this slogan of the discounter Lidl considered the consumer center Hamburg to be misleading. The district court Heilbronn decided now: that was it too. Lidl must not continue the advertising.
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