Ads in New York must now label AI-generated ‘synthetic performers’
The first-in-the-nation law imposes $1,000 fines for a first violation and $5,000 for repeat offenses.
- On Tuesday, a New York law requiring disclosure for AI-generated performers in ads took effect, mandating that advertisements clearly label any use of synthetic performers to boost transparency.
- Gov. Kathy Hochul signed the legislation in December to protect consumers and the creative workforce, describing it as 'setting the rules of the road' for responsible innovation.
- Failing to 'conspicuously disclose' synthetic performers subjects advertisers to penalties of $1,000 for a first violation and $5,000 for subsequent ones, with exemptions for movies and streaming content.
- SAG-AFTRA supported the measure, though the American Association and The New York State Broadcasters Association expressed concern that the broad definition could burden brands.
- President Donald Trump's executive order pressures states to avoid AI regulation, citing concerns that a patchwork of rules could impede growth and allow China to gain an economic advantage.
31 Articles
31 Articles
The Toronto Star
Ads in New York must now label AI-generated ‘synthetic performers’
Any advertisements in New York that feature artificial intelligence-generated people in place of actors will now be violating state law if they don't clearly label that they have used a
Hochul, New York usher in new AI media transparency policies
New York officially entered a new stage of artificial intelligence disclosure on June 9 with the implementation of a law regulating AI-generated performers in advertising. It’s one of several laws the state is working on to significantly strengthen the regulation of AI in media. The state legislature also passed a bill on June 5 that would require news publications to include clear disclaimers on anything produced “substantially or wholly gener…
Advertisements in NYS must now label AI-generated ‘synthetic performers’
Any advertisements in New York that feature artificial intelligence-generated people in place of actors will now be violating state law if they don’t clearly label that they have used a “synthetic performer.”
NY Enacts Historic AI Ad Disclosure Transparency Law
Governor Hochul Enacts Nation-Leading AI Transparency Law in NY As New York mandates clear public disclosures for synthetic digital actors in advertising, local consumers and creative workers gain a critical shield against artificial deception. The rapid expansion of artificial intelligence in our daily lives demands clear legal boundaries to protect public trust, making the activation of a historic AI transparency law NY a monumental step forwa…
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