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‘Ads Don’t Harm Viewing, Bad Ad Experiences Do’ | Radio & Television Business Report
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‘Ads Don’t Harm Viewing, Bad Ad Experiences Do’ | Radio & Television Business Report
So, are you so over that pre-roll ad one sees when accessing streaming audio on one major platform? Perhaps fresh data from a "Viewer Experience Lab" initiative is of importance to both the agency who create the spot, and the media company in control of what's shown.
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