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‘Ads Don’t Harm Viewing, Bad Ad Experiences Do’ | Radio & Television Business Report

Summary by Radio & Television Business Report

So, are you so over that pre-roll ad one sees when accessing streaming audio on one major platform? Perhaps fresh data from a "Viewer Experience Lab" initiative is of importance to both the agency who create the spot, and the media company in control of what's shown.

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1 Articles

1 Articles

Radio & Television Business Report

‘Ads Don’t Harm Viewing, Bad Ad Experiences Do’ | Radio & Television Business Report

So, are you so over that pre-roll ad one sees when accessing streaming audio on one major platform? Perhaps fresh data from a "Viewer Experience Lab" initiative is of importance to both the agency who create the spot, and the media company in control of what's shown.

21 hours ago

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Radio & Television Business Report broke the news in 21 hours ago on Tuesday, October 7, 2025.

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