US EditionApple to Bring Paid Ads to Maps to US, Canada This Summer
Apple will roll out paid ads in Maps in the U.S. and Canada this summer and expand Apple Business tools to 200 countries by mid-April, focusing on privacy and ease of use.
- On Tuesday, Apple announced it will introduce paid ads to Apple Maps in the U.S. and Canada this summer, alongside the April 14, 2026 global launch of Apple Business, a revamped suite integrating business tools and services.
- Apple generated $109 billion from ads and subscriptions in FY 2025, and the expansion places the company in direct competition with Google and Meta Platforms for local advertising dollars.
- Ads will protect user privacy, as data remains on the device and is not shared with third parties, according to Apple. The company describes the feature as "enhanced discoverability" for businesses using an auction-based pricing system.
- Apple Business now offers free mobile device management tools, while companies can purchase upgraded support with AppleCare+ for Business starting at $6.99/month. Users can access upgraded iCloud plans for $0.99 per user monthly.
- Analyst Gil Luria of D.A. Davidson noted that the move represents an "incremental opportunity" for Apple's services business, arriving as the company faces regulatory pressure in Europe regarding its existing app commission model.
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SAN FRANCISCO, March 24 : Apple on Tuesday said it plans to introduce paid ads to its maps service in the U.S. and Canada this summer, marking its entry into a business long dominated by Alphabet's Google. Apple Maps, an app that comes bundled on hundreds of millions of iPhones and other devices each year, w
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