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Adobe Announces $25 Billion Stock Buyback Amid AI Disruption Fears

The Photoshop maker said the program runs through April 30, 2030, as shares have fallen about 30% this year on AI disruption fears.

  • On Tuesday, Adobe announced a share repurchase program worth up to $25 billion extending through April 30, 2030, to reassure investors of its growth strategy amid competitive pressures.
  • Shares have fallen around 30% this year as investors weigh effects of new agentic models like Anthropic's Claude Design, which many fear could hamper demand for traditional software products.
  • CFO Dan Durn said the buyback is a "direct expression of confidence" in Adobe's robust cash flow and strategy to leverage AI to amplify creativity and scale reach.
  • Shares rose as much as 3.5% in early Wednesday trading, signaling management views retiring shares as prudent capital use, a strategy recently mirrored by peer Salesforce with its own $25 billion buyback.
  • The company is slated to provide its next financial update on June 11, 2026, with analyst consensus projecting $6.46 billion in revenue, up from prior estimates of $5.87 billion.
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Business Wire broke the news in Crystal River, United States on Tuesday, April 21, 2026.
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