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Adidas Unleashes Hype with the New Real Madrid X Marvel Collection
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Recently Real Madrid and adidas have again activated the synergy between sport, fashion and pop culture, this time with a collection inspired by the Marvel universe that confirms where global sports marketing moves, towards narrative, fandom and young audiences that consume entertainment with the same intensity with which they follow their teams. The Real Madrid x Marvel alliance arrives at a key moment. According to Statista data, the global ma…
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