Adidas looking for New York victory lap in marathon shoe wars
Adidas is seeking a ninth major marathon victory this year as record turnout and a 19% rise in running revenue underscore its push against Nike.
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Adidas looking for New York victory lap in marathon shoe wars - Regional Media News
By Amy Tennery, Danielle Kaye and Alessandro Parodi NEW YORK/PARIS, Oct 30 (Reuters) - Adidas is hoping this weekend's New York City Marathon will be its chance to run a victory lap, after runners wearing its shoes clocked up eight wins at prized World Marathon Majors this year, boosting sales and outpacing longstanding rival Nike. Revenue in its Running sector was up 19% in the company's record-breaking third-quarter earnings, it reported on Th…
Adidas looking for New York victory lap in marathon shoe wars
NEW YORK/PARIS, Oct 30 : Adidas is hoping this weekend's New York City Marathon will be its chance to run a victory lap, after runners wearing its shoes clocked up eight wins at prized World Marathon Majors this year, boosting sales and outpacing longstanding rival Nike.Revenue in its Running sector was up 19
Adidas hopes that the New York Marathon this weekend will be the opportunity for a "turn of victory", after runners who use their shoes win eight wins in the prestigious World Marathon Majors (the world's leading marathons) this year - boosting sales and surpassing their long-standing rival, Nike. Read more (10/30/2026
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