Adidas Confirms Preliminary Results, Raises Guidance
The company cited stronger full-price demand and a 37% jump in operating profit after a US tariff refund.
- On Thursday, German sportswear maker Adidas confirmed its third-quarter results and raised full-year profit guidance, citing strong sales in running and football lines.
- Operating profit surged 37% last quarter, bolstered by a US tariff refund and full-price sales, while marketing expenses rose 4% to €833 million.
- Currency-Neutral performance revenues grew 14%, driven by double-digit gains of 13% in Greater China and 12% in North America, where Adidas outperformed rival Nike.
- Europe sales fell 4% to €2.24 billion in the quarter, yet Adidas said it expects "high-single-digit growth in Europe" in Q4 from delayed shipments and higher wholesale sell-in.
- As popularity of Samba and Gazelle sneakers gradually fades, Adidas is investing in new styles, including the lightest-ever Adizero Adios Pro Evo 3 racing shoe.
13 Articles
13 Articles
AFTER a decline in sales in Europe in the third quarter, Adidas is announcing a return to growth.
dagelijksestandaard.nl
Nieuws.nlHERZOGENAURACH (ANP/BLOOMBERG) - Adidas did good business last quarter with the sale of apparel and sporting goods. Things went less well in the footwear division, where the German brand is trying to build on the success of retro sneakers such as the Samba. Revenue from apparel rose in the...
The sporting goods manufacturer wants to grow again in the fourth quarter. In the third quarter, the Herzogenauracher increased sales in almost all markets – but Europe was running sluggishly.
(Teleborsa) - Adidas, a German sports clothing giant, closed the third quarter of 2026 with record revenues of 7,252 million euros, an increase of 9% compared to 6,630 million in the same period...
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