US EditionAdidas gets World Cup boost in 'very volatile' market
- On Wednesday, Adidas reported first-quarter operating profit rose 16% to €705 million, beating analyst expectations of €647 million, while sales grew 14% to €6.6 billion.
- CEO Bjorn Gulden warned of a "very volatile" retail environment, noting that currency fluctuations and higher US tariffs may impact results by around €400 million this year.
- Apparel sales surged 31% during the quarter, while footwear grew 4% and North American revenue reached 1.2 billion euros, demonstrating varied performance across segments.
- Investors responded positively to the results, pushing Adidas shares up nearly seven percent in Frankfurt trading as the market rewarded the earnings beat.
- Adidas confirmed its 2026 forecast of €2.3 billion in operating profit, supported by anticipated demand for football gear ahead of the FIFA World Cup 2026 starting in June.
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Adidas gets World Cup boost in ‘very volatile’ market
Adidas on Wednesday reported stronger than expected first-quarter operating profit and sales, helped by early demand for World Cup soccer products ahead of the FIFA tournament in June. Adidas said it frontloaded World Cup products to its markets to avoid “many supply and transportation issues.” “It was definitely the right decision to bring in the inventory early, especially for the World Cup,” Chief Financial Officer Harm Ohlmeyer told reporter…
The major event in North America is to become a major sales driver for the traditional brand from Franken. Preparations have been made.
Adidas has presented positive results for the first quarter, backed by the strong momentum of its clothing division and the strong demand for its football, running and training products. Sales for the first quarter amounted to 6,600 million euros, without taking into account currency fluctuations, according to a statement issued this Wednesday by the German firm.
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