Adidas apologizes for using Bella Hadid in 1972 Munich Olympic shoe ad
- The American Jewish Committee criticized Adidas for using Hadid in connection with the Munich Olympics, calling it an "egregious error."
- Adidas apologized for the unintended associations with historical events and announced a revision of the campaign following the controversy.
121 Articles
121 Articles
Adidas apologises to Bella Hadid after pulling 1972 Olympic shoe campaign called 'sick' by antisemitism groups
Adverts featuring the model for Adidas's relaunch of a shoe from the Munich Olympics - when Israeli athletes were killed by terrorists - were pulled, after pro-Israel groups called them offensive. Hadid has a Palestinian father and has been a critic of Israel's war against Hamas.
Adidas canceled a sneaker ad referring to the 1972 design. Bella Hadid was the campaign's face. Her father is Palestinian. In 1972, Palestinian terrorists killed 11 Israelis at the Olympics
Palestinian-American model Bella Hadid will sue Adidas, which curtailed her retro sneaker campaign. TMZ writes about this. The new shoes are made in reference to the design of the sneakers that Adidas first introduced at the 1972 Munich Olympics.
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