Adidas apologizes for using Bella Hadid in 1972 Munich Olympic shoe ad
- The American Jewish Committee criticized Adidas for using Hadid in connection with the Munich Olympics, calling it an "egregious error."
- Adidas apologized for the unintended associations with historical events and announced a revision of the campaign following the controversy.
121 Articles
121 Articles
Adidas apologises to Bella Hadid after pulling 1972 Olympic shoe campaign called 'sick' by antisemitism groups
Adverts featuring the model for Adidas's relaunch of a shoe from the Munich Olympics - when Israeli athletes were killed by terrorists - were pulled, after pro-Israel groups called them offensive. Hadid has a Palestinian father and has been a critic of Israel's war against Hamas.
Adidas apologizes to Bella Hadid after she threatens legal action
German sportswear giant Adidas tendered an apology to pro-Palestinian American supermodel Bella Hadid after she threatened to take legal action against the company, over the Olympic campaign controversy. Watch ARY News live on live.arynews.tv In their second apology, following the new 1972 Munich Olympics-inspired ad campaign, for the relaunched SL72, Adidas apologized to Bella Hadid and its other models and partners, after the American supermod…
Adidas apologizes to Bella Hadid for Munich Olympics shoe campaign
(NewsNation) — Adidas pulled a new campaign featuring Bella Hadid honoring the 52nd anniversary of the Munich Olympics after the state of Israel criticized the ad, but the model is fighting back, taking legal action against Adidas for its "lack of public accountability." The ad campaign by the German-based sportswear brand was for its SL72 shoes, which were inspired by a design from the 1972 Olympics, an event marred by the killing of 11 Israeli…
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