Frank Vogel Takes Charge of RTL Deutschland and Sky Advertising Sales
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4 Articles
It is completed: RTL completed the acquisition of Sky Deutschland on June 1, 2026. Even less was paid than originally assumed. Thus, the transaction should actually cost the RTL Group EUR 150 million. At first, however, only EUR 68 million was paid to the previous owner Comcast. According to an official announcement, this is due to "market adjustments of net working capital and debt-like positions". However, RTL could later have to pay up to EUR…
Frank Vogel takes charge of RTL Deutschland and Sky advertising sales
German broadcaster RTL Deutschland has expanded the responsibilities of Frank Vogel, appointing him to oversee the combined advertising sales operations of RTL Deutschland and Sky Deutschland following RTL Group’s acquisition of the pay-TV operator. Effective 1 June 2026, Vogel assumes overall responsibility for the advertising businesses of both companies, adding Sky Media to his existing role as CEO of Ad Alliance. He will also oversee the int…
New altitude: Frank Vogel is now in charge of the entire marketing of RTL Germany and Sky Germany. Ad Alliance's CEO is thus clearly expanding its area of responsibility. However, there will not be an immediate merger of the marketer Sky Media and the RTL marketing unit Ad Alliance, says Vogel: "At the time of the execution, we are now deliberately starting without pre-fixing and are looking very carefully at where the respective strengths lie,"…
In the future, nobody in the German moving image industry will miss it: Frank Vogel assumes overall responsibility for the marketing of RTL and Sky Germany. The manager thus significantly expands his area of responsibility and also adjusts the second major project of the industry: the TKP model.
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