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Activist sportswear brand XX-XY Athletics sees Super Bowl weekend marketing spike with year-old commercial
Summary by Fox Business
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Activist sportswear brand XX-XY Athletics sees Super Bowl weekend marketing spike with year-old commercial
The activist sportswear brand XX-XY Athletics saw a year-old ad explode in viewership over Super Bowl weekend, leading to sales tripling compared to a normal weekend for the brand. The "real girls rock" ad, which premiered in February 2025, was the brand's second full-length commercial, and initially garnered traction when it was shared on social media by "Harry Potter" author and women's rights activist, J.K. Rowling. CLICK HERE FOR MORE SPORTS…
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Leaning Left0Leaning Right1Center0Last UpdatedBias Distribution100% Right
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100% Right
R 100%
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