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Activist investor Irenic swoops in on Snap with new stake, shares surge

Irenic Capital Management, owning 2.5% of Snap shares, proposes cost cuts, AI use, and spinning off Specs to boost Snap’s value by up to seven times, triggering a 13% stock rise.

  • On Tuesday, activist investor Irenic Capital Management sent a letter to Snap Inc. Chief Executive Evan Spiegel, arguing "Snap should be worth a lot more than $7 billion" and urging cost-cutting and portfolio optimization.
  • Irenic's "6 Steps to 7X" plan includes shutting down or spinning off the augmented-reality Specs unit and cutting 1,000 employees, or 21%, referencing successful layoffs at Uber and Meta.
  • Portfolio manager Adam Katz argued Snap's stock could reach over $26 per share, saying "we think you have a second act," while noting the company built a strong social network but must move beyond current strategies.
  • Snap Chairman Michael Lynton stated the company "regularly engages with investors" and continues evaluating actions for long-term value, as investors pushed shares up more than 12% on Tuesday following the letter.
  • Holding about 2.5% of Snap's Class A shares, Irenic emphasized leveraging artificial intelligence more heavily to unlock value, as the company's stock has lost 45% since the start of the year.
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Activist investor Irenic swoops in on Snap with new stake, shares surge

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Bloomberg broke the news in United States on Tuesday, March 31, 2026.
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