US EditionAcosta Report: Retail media alone can’t drive sales
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Acosta Report: Retail media alone can’t drive sales
JACKSONVILLE, Fla. — As retailers invest billions into retail media, a critical question looms: Do those dollars genuinely influence consumer behavior or merely inflate impressions?In a recent blog post, Stephanie Nelson, VP of Connected Commerce & Performance Media at Acosta Group, makes a compelling case that the retail industry’s obsession with ad visibility is missing the mark. Her message is clear: before spending another dollar on retail m…
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