Achieving growth and managing acquisition costs in 2025 and beyond

Achieving growth and managing acquisition costs in 2025 and beyond

You’ve achieved impressive growth with your app – hitting key milestones in installs, active users, and lifetime values. But with scale comes new challenges: rising competition, increasing CPIs (cost per install), and the pressure to justify higher marketing budgets. To address these challenges, Yodel Mobile has launched Unlocking sustainable app growth: The ultimate app marketing guide, a report designed for app businesses ready to scale effici…