Accor Group & Hard Rock International Sign Global Strategic Partnership
The deal gives Hard Rock hotels access to Accor's 125 million-member loyalty network and adds point conversion and status matching.
- On Tuesday, Nov 10, 2026, Accor and Hard Rock International announced a global strategic partnership covering loyalty, distribution, and international development.
- Participating Hard Rock Hotels can join the ALL Accor platform, which connects more than 125 million members across 110 countries.
- The partnership bolsters both loyalty programs through point conversion and status matching, while Ennismore provides development and operational support for the brand portfolio.
- Accor Chairman and CEO Bazin said, "We are incredibly proud and excited to partner with Hard Rock, one of the world," highlighting the brand's unique hospitality connection.
- Hard Rock International CEO Jim Allen stated the partnership opens a new chapter, introducing Hard Rock to exciting new destinations around the world.
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PR Newswire
Accor Group & Hard Rock International Sign Global Strategic Partnership
/PRNewswire/ -- Accor and Hard Rock International have announced a global strategic partnership covering loyalty, distribution, and international development....
Accor and Hard Rock International have announced a global partnership that will allow the integration of Hard Rock brand hotels into the ALL Accor loyalty program. With this, guests will be able to enjoy reciprocal benefits, such as conversion of points and status matches. Hard Rock Hotel New York is already offering advantages of this collaboration. The post Accor and Hard Rock announce global partnership to expand hotels and loyalty benefits a…
Accor and Hard Rock International have announced a strategic alliance that can significantly modify the international positioning of both companies within the hotel lifestyle segment. The agreement, officially presented on November 9, contemplates collaboration in three major areas: commercial distribution, loyalty programs and development of new establishments. Its main objective is to take advantage of [...]
The French giant Accor has joined forces with Hard Rock International in a strategic alliance that, in addition to strengthening the loyalty programs and distribution channels of both groups, will boost the hotel expansion of the American under the umbrella of Accor's 'lifestyle' label, Ennismore, as an associated brand. This has been announced by the French chain, detailing the milestones of this alliance. "This association will improve loyalty…
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