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Abercrombie & Fitch Sacrifices to Save Hollister's Sales

Summary by Merca2.es
The British fashion firm Abercrombie & Fitch has managed to save the business of one of its brands, Hollister, which in the second half of 2025 has recorded its best net sales with a growth of 19%, while the brand Abercrombie has plummeted, with 5% less sales. Hollister has been in a fall of the business for several years that seemed to be in sharp swing, but that from the matrix have managed to slow down. Apparently, the face washing and the ne…
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The British fashion firm Abercrombie & Fitch has managed to save the business of one of its brands, Hollister, which in the second half of 2025 has recorded its best net sales with a growth of 19%, while the brand Abercrombie has plummeted, with 5% less sales. Hollister has been in a fall of the business for several years that seemed to be in sharp swing, but that from the matrix have managed to slow down. Apparently, the face washing and the ne…

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Merca2.es broke the news in on Friday, September 12, 2025.
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