US EditionAbercrombie & Fitch Sacrifices Sales to Take Hollister Out of the Closet
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The fashion firm Abercrombie & Fitch has managed to take Hollister out of the closet, as the sales momentum continues thanks to efforts in marketing, products and presentation in establishments that have given rise to distinctive brands that resonate strongly with their particular audiences. In this context, the Hollister matrix has a solid foundation, maintaining the offensive and focusing on income growth to regain viability. They also rely on…
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