US EditionPublished • loading... • Updated
AB InBev and Netflix Ink Global Deal to Bring Beer to Screens—and Much More
The collaboration will feature co-branded campaigns, exclusive packaging, and integrations across Netflix's global content, aiming to deepen consumer engagement and transform AB InBev into an experience provider.
- On September 22, 2025, Netflix and AB InBev revealed a multi-year worldwide collaboration designed to feature AB InBev’s beer brands within Netflix’s content and events.
- The partnership arose from the need to combine Netflix's global scale and cultural reach with AB InBev's goal to transform from advertiser to experience provider.
- The agreement features AB InBev brands serving as title sponsors for Netflix series, joint marketing initiatives tied to live Netflix events such as the 2025 NFL Christmas Game Day, and exclusive limited-edition packaging available globally.
- Marian Lee, Netflix's CMO, highlighted the company's ongoing efforts to engage audiences and strengthen their connection with fans, while AB InBev's CMO Marcel Marcondes described streaming as a key social moment that pairs well with enjoying beer.
- This partnership signals an innovative approach to merge entertainment and beverage experiences globally, fostering deeper consumer engagement with both brands across markets.
Insights by Ground AI
Podcasts & Opinions
22 Articles
22 Articles
Netflix and AB InBev sign global alliance. Beers such as Budweiser, Stella Artois and Corona will appear in series, events and special promotions of the streaming platform.
·Mexico
Read Full Article
AB InBev announced this Monday a partnership with the giant Netflix. ...
·Brussels, Belgium
Read Full Article
Unlikely partnership between streaming giant and global beer brand may indicate the future of advertising
A new landmark partnership between movie and television streaming giant Netflix and the world's largest beer producer AB InBev is betting on "cheers" in the living room.Fox News Digital spoke with Marcel Marcondes, the chief marketing officer for AB InBev, who says that adjusting their strategy to appeal to an audience at home is paramount and offers a glimpse into the future of not only how people socialize, but when they choose to drink."Strea…
·United States
Read Full Article
Coverage Details
Total News Sources22
Leaning Left1Leaning Right2Center3Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 17%
C 50%
R 33%
Factuality
To view factuality data please Upgrade to Premium
