US EditionAB InBev Scandal: Alcohol Giant Promotes Beer By Boasting Of Not Paying Music Rights Fees - Movendi International
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AB InBev Scandal: Alcohol Giant Promotes Beer By Boasting Of Not Paying Music Rights Fees - Movendi International
Exploiting Music and Creative Craft for Alcohol Marketing Anheuser-Busch InBev (AB InBev), the world’s largest beer producer, has come under fire for its latest Budweiser marketing campaign that openly boasted about not paying music rights fees. The campaign, titled “One Second Ads,” was developed by agency Africa DDB and targeted TikTok users in Brazil. While it won a Grand Prix and five other Lions at the Cannes Lions festival, it has sparked …
The problem is that, in its defense, Budweiser and African Creative said that no real one was spent with copyrights, because they used only 1 second of each music, which created noise with the public and with the music industry.
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