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Ferrero Nears $3 Billion Deal for WK Kellogg, WSJ Says

UNITED STATES, JUL 9 – Ferrero aims to expand in the U.S. cereal market by acquiring WK Kellogg for about $3 billion amid industry consolidation and weaker cereal demand, shares surged nearly 50%.

  • The Wall Street Journal reported that Ferrero is nearing a $3 billion deal to acquire WK Kellogg, the Michigan-based cereal company, potentially closing this week.
  • The talks follow Kellogg's 2022 decision to spin off its cereal business, forming WK Kellogg focused on cereals amid changing consumer preferences and rising food prices.
  • WK Kellogg's brands include Raisin Bran, Corn Flakes, and Apple Jacks, but shares soared more than 50% after news of Ferrero's potential acquisition emerged.
  • Ferrero, Italy's third-largest candy maker known for Nutella and Ferrero Rocher, reported €18.4 billion revenue and aims to expand U.S. presence with new products like peanut Nutella.
  • If completed, the acquisition would mark Ferrero's largest U.S. purchase, further consolidating the packaged foods sector during a volatile time for the snack industry.
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The Wall Street Journal reports that the deal could be closed by the weekend.

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regionalmedianews.com broke the news in on Wednesday, July 9, 2025.
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