US EditionFerrero Nears $3 Billion Deal for WK Kellogg, WSJ Says
UNITED STATES, JUL 9 – Ferrero aims to expand in the U.S. cereal market by acquiring WK Kellogg for about $3 billion amid industry consolidation and weaker cereal demand, shares surged nearly 50%.
- WK Kellogg Co., a Battle Creek-based cereal maker, is reportedly nearing a $3 billion acquisition by Italian sweets maker Ferrero as of July 2025.
- This potential deal follows Kellogg's 2022 spin-off of its cereal business to form WK Kellogg and Kellanova, aiming to better position each company for growth.
- WK Kellogg owns major cereal brands like Frosted Flakes, Froot Loops, Raisin Bran, Corn Flakes, and Apple Jacks and faces consumer shifts amid higher food prices.
- Ferrero reported 18.4 billion euros in revenue and has expanded in the US by acquiring Wells Enterprises and Nestle's US chocolate business; WK Kellogg shares surged over 50% on the acquisition news.
- The sale could finalize this week and is expected to improve WK Kellogg's profit margins and supply chain, marking a significant acquisition for Ferrero and a shift in the cereal industry.
Insights by Ground AI
Does this summary seem wrong?
30 Articles
30 Articles
All
Left
5
Center
14
Right
2
The Wall Street Journal reports that the deal could be closed by the weekend.
·Italy
Read Full ArticleCoverage Details
Total News Sources30
Leaning Left5Leaning Right2Center14Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 24%
C 67%
Factuality
To view factuality data please Upgrade to Premium
