A warning for brands: Be careful when 'clipping'

A warning for brands: Be careful when 'clipping'

Getty Images; Tyler Le/BIBrands need to be careful when "clipping."Viral short-form clips are the latest content marketing tool.There's an FTC-shaped question looming overhead, though.Hey, brands, let's get one thing out of the way before you go all in on "clipping."If it's an ad, it needs a disclosure.Clipping, where creators edit longer videos (like podcasts or livestreams) into short-form snippets and flood social media platforms, has become …