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A-Ware: the New Brand of Ascendnova that Diversifies Tupperware in Argentina

Summary by Revista Merca2.0
Tupperware Argentina was acquired by AscendNova, a group formed by two global executives of the brand and an American entrepreneur with local investments. AscendNova invested $10 million for the relaunching and diversification of the business in Argentina: A-ware will be the brand. Today, it has about 30,000 independent resellers in the country, with the goal of surpassing that figure by the end of the year. Since the beginning of 2025, AscendNo…
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Tupperware Argentina was acquired by AscendNova, a group formed by two global executives of the brand and an American entrepreneur with local investments. AscendNova invested $10 million for the relaunching and diversification of the business in Argentina: A-ware will be the brand. Today, it has about 30,000 independent resellers in the country, with the goal of surpassing that figure by the end of the year. Since the beginning of 2025, AscendNo…

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Revista Merca2.0 broke the news in on Tuesday, September 16, 2025.
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