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A timeline of the ad that led to Trump terminating trade talks with Canada

  • On Saturday, U.S. President Donald Trump announced a 10 percent tariff on all goods from Canada and suspended U.S.-Canada trade talks.
  • Ontario's ad repurposed Ronald Reagan's 1987 speech opposing protectionism and aired during Saturday night's World Series with standard, non-deceptive editing.
  • Ontario Premier Doug Ford said he will pull the ad within 24 hours and defended the campaign as highly effective while doubting Trump will follow through on the 10 percent tariff.
  • Prime Minister Mark Carney, Prime Minister of Canada, said Ottawa and Washington were close to a deal before talks ended, while Canadian politicians rallied behind Ford amid risks of retaliation and job losses.
  • Uncertainty remains over whether Trump has acted despite social media posts, while the British Columbia government plans anti-tariff ads next month and Ravi Parmar said `it woke the president up`.
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Ontario Premier Doug Ford refused to apologize on Tuesday for an anti-tariff television ad that U.S. President Donald Trump cited as a reason for breaking off trade talks with Canada, describing it as "the best ad ever aired."

·Belgrade, Serbia
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KSDK broke the news in St. Louis, United States on Thursday, October 23, 2025.
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